Krusteaz introduces NEW Cinnamon Churro Belgian Waffle Mix, Vanilla Cake Mix and two new gluten-free offerings

It invites consumers to prepare something fun in the kitchen

SEATTLE, April 25, 2023 /PRNewswire/ — Krusteaz, maker of premium pancake, waffle and baking mixes, today announces four new innovations, including the expansion of its popular breakfast offering with a new Cinnamon Churro Belgian waffle mix. Plus, three new baking mixes including Vanilla Pound Cake Mix, Gluten-Free Meyer Lemon Bar Mix and Gluten-Free Vanilla Muffins with Sweet Glaze Mix deliver light, bright and fresh flavors just in time for spring baking.

“We like to say that the Krusteaz brand is ‘from creators to makers,’ and we’re confident that these new products will continue to inspire moments of joy and possibility for families in their home kitchens,” he said Andy Healy, President and CEO of The Krusteaz Company. “Our products give consumers the confidence and power to bring any idea to life with fast and customizable mixes.”

As busy consumers continue to look for hassle-free products that make them feel like heroes in the kitchen, Krusteaz is proud to celebrate 90 years as a family-owned brand offering a range of blends of pantry staples, including its iconic just-s with the addition of water, buttermilk pancake mix nationwide.

Four new breakfast and baking innovations from Krusteaz include:

  • Krusteaz Churro Belgian Waffle Mix: An irresistible combination of cinnamon and sugar on a fluffy Belgian waffle, this concoction is perfect for all churro fans who want a sweet, convenient and delicious option for breakfast, dessert or any time of the day!
  • Krusteaz Vanilla Pound Cake Mix: Featuring a classic and fluffy cake with a rich vanilla flavor, this Krusteaz Baking Mix has tons of versatility. Serve with the included Sweet Glaze mixture or sprinkle with butter and fresh fruit.
  • Krusteaz Gluten Free Meyer Lemon Bar: Families loved Krusteaz original Meyer Lemon Bar Mix as a delicious, bright and customizable gift. This gluten-free version of the fan favorite will be a welcome addition to the pantry for those with gluten sensitivities or gluten-free preferences.
  • Krusteaz Gluten Free Vanilla Muffin: Packed with vanilla flavor, this gluten-free vanilla muffin is moist and easy to make for breakfast or dessert. These new additions to the Krusteaz gluten-free family join popular products like Krusteaz Gluten-Free Buttermilk Pancake Mix and Gluten-Free Honey Cornbread and Muffin Mix.

Cinnamon Churro Belgian Waffle Mix (SRP $3.49), Vanilla Cake Mix (SRP $3.99), Meyer Lemon gluten-free bar (SRP $4.99) and gluten-free vanilla muffin (SRP $4.99) will be available this spring at select retailers including Walmart, Kroger and HEB, with further expansion planned for later this year.

For more information visit

About Krusteaz®

Krusteaz’s story began in 1932, when Rose leaves he created a pie crust with just the addition of water that was the first industry. Today, Krusteaz remains a family-owned business, featuring innovative products, premium ingredients and easy-to-make blends to suit any occasion. The product line includes pancake mixes, waffles, muffins, quick breads, cookies, dessert bars, cornbread, crumb cakes and a variety of gluten-free products. Each box invites consumers to have fun in the kitchen, encourage creativity and enjoy the possibilities that Krusteaz mixes bring to the table.

SOURCE Krusteaz company

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